Clients

Taken from Soulellis.com

Michael Bierut talks about clients.

• Clients can be the best part of the design process.
• Clients are the difference between art and design.
• My clients are the same as yours.
• The right client can change anything.
• The best clients love design, or don't give a damn about it. (i.e., they have confidence)
• The worst clients are somewhere in between. (i.e., they have fear)
• Never talk about "educating the client."
• What makes a great client? Brains, passion, trust and courage.
• "You'll never go wrong when you work with someone smarter than you." (Tibor Kalman)
• Warning: Your great client may not be my great client.
• Great clients lead to more great clients (and more great work).
• Bad clients lead to more bad clients (and more bad work).
• Bad clients take up more of your time than they should.
• Meanwhile, we take great clients for granted.
• The trick is to reverse this.
• What do I owe a great client? Loyalty, honesty, dedication and tenacity.
• Once you find a great client, never let them go.
• If you can find five great clients, you're set for life.
• "You'd better find somebody to love." (Jefferson Airplane)
• Good luck.